The Visionary Turning Human Experience into Collective Transformation
Not all leaders build companies — some build movements. Dr. Ignacio Bonasa, a Doctor in Leadership and Organizational Transformation, belongs to that rare circle of visionaries who lead with both intellect and emotion.
Founder of Liderarte and creator of initiatives such as RESETÉATE, BienestART, Turn the Table (Dale la Vuelta a la Tortilla), and the Parliament of Latin American Leaders, Bonasa has redefined what it means to lead — transforming leadership into an art form, and art into a tool for emotional awakening.
The Turning Point: From Banking to Belonging
Before becoming a voice for conscious leadership, Bonasa’s world revolved around finance. He held senior positions in the banking industry, surrounded by success, numbers, and recognition.
Yet behind that professional triumph, something was missing.
“I had all the external symbols of success, but I was empty on the inside,” he recalls.
That moment of dissonance marked the beginning of a personal and professional rebirth. He left behind the predictability of corporate life and founded Liderarte — an initiative where leadership meets creativity, and purpose replaces pressure.
The 4A Framework: Learning to Lead with Humanity
At the center of Bonasa’s philosophy lies the 4A Model — Learning, Attitude, Soul, and Action. It’s a compass for anyone seeking balance between intellect and emotion.
He explains:
“Learning opens you. Attitude propels you. Soul gives meaning. And action transforms everything.”
Through this approach, he turns leadership into an artistic process — where self-awareness is the canvas, emotion the brush, and purpose the masterpiece.
RESETÉATE: The Art of Beginning Again
RESETÉATE emerged from Bonasa’s most personal struggle. “It was my survival mechanism,” he says. “My way of starting again.”
Through workshops, talks, and experiences, RESETÉATE guides people to transform pain into wisdom and failure into growth. It teaches the value of slowing down, forgiving oneself, and finding gratitude in imperfection.
“RESETÉATE is not a course — it’s a second chance,” he shares.
This project resonates deeply with those navigating change, offering an artistic approach to healing and resilience.
“Turn the Table”: The Movement of Emotional Rebirth
From that same spirit came Turn the Table (Dale la Vuelta a la Tortilla) — a social movement that began as Bonasa’s personal expression of strength.
“It’s about changing perspective. Life won’t always make sense, but meaning can always be found.”
Through this initiative, thousands have been inspired to transform their own adversity into purpose — rediscovering beauty in vulnerability and courage in failure.
Bringing Soul Back to the Workplace
Bonasa’s conviction that organizations can feel — not just function — led to the creation of the European Association of Organizations with Soul.
He envisions companies where empathy is a metric of performance, and creativity is a form of leadership.
“The absence of emotion is the greatest inefficiency of our time,” he asserts.
His work with Organizations with Soul shows that corporate wellbeing and artistic expression are not opposites — they’re allies in building sustainable, human-centric ecosystems.
BienestART: When Art Becomes Wellbeing
With BienestART, Bonasa turned the concept of wellbeing into a creative experience. Through art, movement, and emotion, this initiative allows people to reconnect with their authentic selves.
“Art is not decoration — it’s medicine,” he explains.
BienestART experiences blur the line between creativity and therapy, helping participants express emotions beyond words and rediscover harmony through artistic flow.
The Parliament of Latin American Leaders: Leadership Beyond Power
Bonasa’s Parliament of Latin American Leaders isn’t a political institution — it’s a cultural movement. Designed to unite leaders around values, purpose, and empathy, it redefines leadership as service and collaboration.
“Our mission is to humanize influence — to make power compassionate again.”
The Parliament has become a hub of dialogue where leadership is seen as an act of responsibility, not authority.
Emotion as a Form of Intelligence
Bonasa’s concept of leadership is deeply emotional — yet remarkably practical. He believes that emotional coherence is the foundation of all sustainable success.
“Leadership is not control. It’s connection.”
He often emphasizes that in a world obsessed with efficiency, leaders who prioritize empathy and vulnerability achieve deeper, lasting impact.
The Mentors Behind the Vision
When reflecting on his journey, Bonasa speaks with gratitude about those who shaped his perspective. His aunt Tere, known for her wisdom and resilience. Ramón Feijoo, who showed integrity through example. Viktor Frankl, who revealed that meaning survives suffering. María Zambrano, who taught him to think through the heart. And Mozart, who harmonized precision and feeling.
Still, he insists that his greatest teachers are everyday people — those who live quietly, love deeply, and remind him of what truly matters.
“Ordinary people carry extraordinary wisdom,” he says.
The Spanish Essence
Proudly Spanish, Bonasa sees his homeland not as geography but as emotion.
“Spain is creativity, rhythm, and passion. It lives in how I speak, think, and create.”
His cultural identity infuses his projects with warmth and authenticity, bridging traditional values with modern emotional intelligence.
Wellbeing as Harmony
For Bonasa, wellbeing is not luxury — it’s alignment.
“It’s when what you think, feel, and do are in tune.”
He calls it the new intelligence — one that blends compassion with clarity, teaching individuals and organizations to function as integrated, emotionally aware systems.
Looking Toward a More Conscious Future
As Bonasa continues expanding his reach, his vision remains simple: a world where leaders inspire through humanity, where business and art coexist, and where empathy becomes the new metric of progress.
“The future belongs to those who lead with heart,” he says.
His dream is to see every organization develop its own “Liderarte” — a culture that blends excellence with emotional awareness.
Closing Thoughts: Leadership as an Act of Creation
If leadership were art, Dr. Ignacio Bonasa would be its sculptor — shaping values, meaning, and emotion into forms that elevate humanity.
His journey proves that creativity and consciousness are not abstract ideals, but practical tools for growth, resilience, and authentic connection.
“Art heals what logic cannot,” he says — a statement that sums up his life’s philosophy.
Through his initiatives, he invites us all to lead not from authority, but from authenticity — because, as Bonasa reminds us, the most powerful creations begin with the soul.
To learn more about Dr. Ignacio Bonasa, visit https://liderarte.org or connect with him on LinkedIn .
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