Tom Morf is an inspirational leader with immense experience in shaping brands. He is also the Co-Founder and CEO of Aramedes, a watch manufacturing company that integrates mechanical watchmaking with pioneering technology. Aramedes watches are unique in the market. They combine the traditional craftsmanship of mechanical watchmaking with the latest technological innovations. This makes them both stylish and functional, and they appeal to a wide range of buyers. Tom is a visionary leader who is committed to making Aramedes a success. He is passionate about his work, and he is always looking for new ways to improve the company. Under his leadership, Aramedes is poised to become a major player in the watch industry. Learn more about Tom’s journey and Aramedes through our interview.
Sharing Ideas & ObjectivesWhat’s the idea behind Your Company? Says Tom, “Behind Aramedes, there’s me and my partner Pascal Stübi, and we have been working in the Swiss Watch industry for years. At a lunch meeting on April 8th 2016, we discussed the grade of innovation in our industry, and honestly speaking, we didn’t find too many. At least not from a functional side. All real inventions stemmed from 100 – 200 years ago and were certainly improved over the years, but not fundamentally. Mechanics have their limits and can’t do all the things you might want to find in a watch. Yes, there are new materials, better manufacturing with higher precision etc., but real innovation came from different angles.” He also discussed his company’s objectives by saying: “We wanted to create something new, innovative, and exciting that no one in our industry had dared to do before. We knew that the Islamic/Muslim culture, with its great achievements in astrology, mathematics, architecture, etc., would be ideal for such a challenge, not only because of their heritage and culture, but also because sunrise and sunset are of great importance in their daily life. Our idea, even more important, should serve as a bridge between two different worlds and cultures. This region celebrates the merge of tradition with modernity at its best. Like our motto: Preserve and innovate. To achieve a solution, it was clear very soon that a purely mechanical solution wouldn’t work. Still, a combination of traditional mechanical watchmaking with a high-tech solution would probably be possible. For us it was clear from the very beginning, this had to be designed in a classic way with a dial and hands. No operating system, no touchscreen, no charging. And the journey started in 2019.
The Career JourneyWhen he said the word journey, a question automatically popped up, so we asked, “How did you begin your career journey? Do you have some advice for beginners?” “My background is in mechanical engineering, which helped me understand mechanical machines. Then I completed a business administration program with a focus on Marketing. All these elements helped me a lot in my career. For beginners, I recommend the following:
- Education (always be curious and learn)
- Know-How (build your expertise)
- Authenticity (stay who you are, don’t imitate)
- Integrity (follow your principles and convictions)
- Respect (always respect other people)
- Walk the talk (do what you say), he replied.
- Being different is part of our self-image. That’s why we want to
- We want to stir the Swiss watch industry with new, fresh ideas.
- We want to build a sustainable business.
- We want to be a great employer.
- Everything and everyone is important.”
- Furthermore, our objective is to establish ourselves as a well-known and respected niche brand with a strong desirability. Not everyone needs to know about Aramedes, but the right ones.” he shared.