Wessam Al senafi, CEO and founder of Jabal Tariq General Trading Co., shares insights into his journey from earning a master’s degree in business to establishing a successful general trading company specializing in women’s apparel and lingerie in the GCC market. Recognizing a gap in the Middle Eastern lingerie market, Alsenafi aims to offer modern, trend-focused products that align with the elegance and fashion-forward sensibilities of women in the region. He discusses overcoming cultural and technical challenges, the importance of staying adaptable through innovation, and his long-term vision to expand the brand across the GCC. Through continuous market research and a deep understanding of his clientele, Alsenafi aspires to set a new standard for lingerie fashion in the Middle East.
From Vision to Venture
We started the interview by asking, “Could you tell us about your personal background and offer a detailed summary of your company?”
Wessam Al senafi Tariq replied, “Sure, my name is WessmAlsenafi. I am the CEO and founder of Jabal Tariq Jeneral Trading co. Very Briefly, I completed my master’s degree in business from the university of wales UK and was awarded several certificates in the business field from different well reputed universities across the UK in the business field. moving forward I chose to begin my business and gather all the experiences I have gained into practice by establishing my own business.
We are a general trading company. We are franchisers of international brands mainly related to women apparel, intimates and makeup. We also work with suppliers from all over the world mainly to import and export products that targets women globally and particularly in Kuwait as well as the GCC. In the contrary, focusing on presenting the latest trends of fashion in world of intimates helped us build a good base among the targeted segment of clients.”
Bridging Fashion and Culture
The Singapore Journal:What motivated you to pursue a career in lingerie distribution, specifically within the GCC market?
Wessam Al senafi Tariq replied, “Thank you so much for asking this question. The lingerie business is poorly presented in the middle east generally. just like any fashion lingerie follows trends and news that every woman in the middle east deserves to know/wear. Being in and from the middle east myself no one will understand the women needs from within as much as me. The middle eastern women are so modern and elegant and constantly following the latest fashion trends. And since the lingerie world also follows trends, I saw the necessity to present the latest of the trends to the Middle Eastern women being of elegant and luxury backgrounds and lifestyle they deserve to be updated with the latest lingerie fashion.”
Lessons & Challenges in Perseverance
The Singapore Journal:What are the most important lessons you learned in your life that you carried with yourself over time after having a slow journey to the top and facing struggles at the beginning of your career.
Wessam Al senafi Tariq replied, “Never look back when a decision is taken regardless of the outcome, keep moving forward without forgetting your previous experience. Remember that life obstacles are your guide to your future.”
You mentioned network errors during online purchases as a common issue. How have you addressed these technical challenges to improve the reliability of your e-commerce platform?
Then she answered, “That is done through following up regularly on the latest technologies and business updates, regular checkups are made on our platforms and systems by our IT team to keep the purchase experience smooth yet safe for our clients when using our website /services online.”
Overcoming Market Challenges
The Singapore Journal: Can you discuss your approach to navigating the challenges of the Middle Eastern lingerie market, considering cultural sensitivities and market dynamics? And can you share some examples of how you’ve adapted to changes in the lingerie market over the past few years to maintain competitiveness and sustain business growth?
Wessam Al senafi Tariq replied, “The Middle East market is definitely a challenging one and of course working with this type of products in this part of the world considering the nature of the culture a lot of aspects needs to be kept in mind but what helps us a lot is the fact that all of our team members are all locals and being from the middle east it is easier to work with clients from the same culture this helps us track the middle east market and middle east women requirements better.
1. Continuous Market Research and Analysis
- Embrace Innovation and Technology
- Foster a Culture of Learning and Adaptability
- Monitor Customer Needs and Expectations
- Maintain Strong Customer Relationships
- Agile Strategic Planning
- Collaborate and Partner
- Monitor Competitors
- Embrace Digital Transformation
- Stay Agile and Nimble
Charting the Path Forward
The Singapore Journal: Looking ahead, how do you envision the future of your lingerie e-commerce business in the Middle East market, and what strategies do you plan to pursue to achieve your long-term goals? And how do you decide which lingerie products to feature on your e-commerce platform?
Wessam Al senafi Tariq replied, “The lingerie future is booming and continuously growing. we hope we can reach more markets of neighboring countries and build a good reputation and brand name across the GCC and the neighboring countries. We really hope to see our business grow steadily and we get the chance to keep our clients satisfied with our products and services.
That is something the IT Team specializes in, regular system monitoring is carried on and reports are raised to us that give us the analysis of all these details.
A Final Word from Wessam Al senafi
Lastly we asked, “Would you like to say anything else to our viewers?”
Thank you so much for interviewing me and for giving me the chance to share small insights about me and our business.” Wessam Al senafi Tariq Concluded
Connect WessamAlsenafi Tariq on LinkedIn
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